- [A] Assigning a goal value allows you to track actual revenue from your conversions
- [B] Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site
- [C] Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website
john_tEnlightened
Why would it be useful to assign a value to your goal in Google Analytics?
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