1. Custom Funnels populate with historical data.
2. Custom Funnels can consist of any number of stages.
3. Custom Funnel stages can be based on pages or events.
4. A single stage can consist of multiple rules.

Correct Answer:

• Custom Funnels populate with historical data.
• Custom Funnel stages can be based on pages or events.
• A single stage can consist of multiple rules.