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john_tEnlightened

Asked: August 7, 20212021-08-07T11:40:37+00:00 2021-08-07T11:40:37+00:00In: Google Analytics, Google Analytics Individual Qualification

What is an attribution model in Google Analytics?

[A] the set of rules that determine which AdWords ads are credited with a conversion
[B] the set of rules for assigning sessions to new vs returning users
[C] the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
[D] the set of rules for assigning specific interest categories to each session

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