- [A] Parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports.
- [B] Parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns.
- [C] Parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic.
- [D] Parameters that are added to your site for Event tracking
john_tEnlightened
What are UTM parameters?
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