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john_tEnlightened

Asked: August 7, 20212021-08-07T10:36:50+00:00 2021-08-07T10:36:50+00:00In: Google Analytics, Google Analytics Individual Qualification

What are UTM parameters?

[A] Parameters that are added to custom campaigns in order to correctly track the performance of these campaign in your Analytics reports.
[B] Parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns.
[C] Parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic.
[D] Parameters that are added to your site for Event tracking

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