1. Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
2. Identify the Page Value for the “About Us” page and compare this metric across all other pages.
3. Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
4. Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

Correct Answer:

• Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.