Google Tag Manager Fundamentals

Course Overview

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

Unit 1: Starting out with Google Tag Manager
- Lesson 1: Course Introduction
- Lesson 2: Start with a measurement plan
- Lesson 3: Develop a tag implementation strategy
- Lesson 4: Tag Manager overview

Unit 2: Setting up Google Tag Manager
- Lesson 1: Install the Google Analytics tag
- Lesson 2: Set up a GA Property variable
- Lesson 3: Set up cross-domain tracking
- Lesson 4: Understand the Data Layer

Unit 3: Collecting data using the Data Layer, variables, and events
- Lesson 1: Pass static values into Custom Dimensions
- Lesson 2: Pass dynamic values into Custom Metrics
- Lesson 3: Track events with variables

Unit 4: Using additional tags for marketing and remarketing
- Lesson 1: Set up Google Ads conversion tracking
- Lesson 2: Set up Dynamic Remarketing
- Lesson 3: Course Review

Frequently Asked Questions

How do I change the name on my course certificate?
The name that appears on your User Profile and certificate is the name associated with the Google Account you used to register for Analytics Academy. First, check the email in the upper right-hand corner of the Academy to make sure you are signed in with the correct email. If you did not specify a name on your Google Account, then no name will appear on your certificate. Also, don’t use a shared email to log into the Academy, since we will be unable to associate your certificate with you personally.

To change or add a name to your Google Account:
1. Sign in to your Google Account.
2. Under “Personal info & privacy,” select “Your personal info,” then select “Name.”
3. Edit or add the name you wish, then click “Done.”
4. Note you may need to refresh the Academy site to reflect the name change or wait about thirty minutes.
Can I transfer my Analytics Academy certificate to a different Google Account?

Unfortunately, we are not able to transfer certificates at this time. If you have completed an Analytics Academy course using the wrong email account, you will need to re-register using the correct account and retake the assessments for a certificate of completion.
Is this course available in a different language?

The course is available in Chinese (Simplified), Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish. You can use the language selector in the bottom right corner of the page to switch languages.
Why is some of the course translated and some of the course in English?

During the translation process, there may be some English mixed in with translated text. If you check back later, this should be resolved as our translators work through the course content.
How long will this course take to complete?

If you go through all the course content sequentially, we expect the course to take 4-6 hours to complete, depending on your level of familiarity with the course content.
If I have a question about the course, who should I ask?

For any questions about the course, please visit the Course Community. There you can find frequently asked questions, extra tips about using Google Analytics not included in the course, and post new questions that industry experts, as well as fellow Academy students, can help answer.
How long will I have to earn a certificate of completion?

You may earn a certificate of completion at any time. You can track your progress through the course in your User Profile and return at any time to complete the course assessments. Note that you will need a score of 80% or better on each assessment to earn a certificate of completion.
How much do Academy courses cost?

All Academy courses are free of charge.
Why can’t I access Analytics Academy with my G Suite account?

G Suite accounts cannot currently access Analytics Academy. Please log in with a non-G Suite Google account.
What are the system requirements to take this course?
To view the course content and complete the activities, you will need an Internet-enabled device and access to a Google Account. To watch the course videos, make sure you use one of the following browsers:
- Google Chrome, Firefox, or Safari
- Internet connection with 500+ Kbps
Can I use my mobile device to view the course content?

Academy courses include formats such as video and text lessons, which are accessible from most mobile devices. However, not all devices are the same, so some content may not work optimally on some mobile devices.

john_tEnlightened

Asked: August 7, 2021In: Google Tag Manager Fundamentals

Which Tracking ID format should be used when setting up an Analytics Pageview tag?

UA -123456-7 123456 123456-7 UA-123456 Correct Answer: UA -123456-7 Related Questions and Answers:When linking a Google Ads account to Google Analytics, what is not possible?

john_tEnlightened

Asked: August 7, 2021In: Google Tag Manager Fundamentals

Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

DoubleClick Floodlight Counter tag Google Ads Conversion Tracking tag Google Ads Remarketing tag Google Analytics Pageview tag Correct Answer: Google Analytics Pageview tag Related Questions and Answers:Which of the following ...

john_tEnlightened

Asked: August 7, 2021In: Google Tag Manager Fundamentals

Which can be used to populate information to the data layer?

Use Javascript to pre-populate values in the data layer when a web page loads Use Google Ads to push information to the data layer Use Google Analytics to push information to the data layer Use a Javascript method to push values from ...

john_tEnlightened

Asked: August 7, 2021In: Google Tag Manager Fundamentals

Which built-in variable should you use to define an event trigger based on the class of a Submit button?

Built-in Event variable Built-in Element variable Built-in Click Classes variable Built-in Click Target variable Correct Answer: Click Classes variable Related Questions and Answers:When tracking both ecommerce and goals, what are two ways to analyze ...

john_tEnlightened

Asked: August 7, 2021In: Google Tag Manager Fundamentals

Which are benefits of using the data layer in Tag Manager?

Write and edit code in the GTM interface Pass data into third-party applications Use data to fire tags Encrypt data automatically Correct Answer: Write and edit code in the GTM interface Pass data into third-party applications Use data to fire tags

john_tEnlightened

Asked: August 7, 2021In: Google Tag Manager Fundamentals

Where should the data layer object be placed in the website code?

Before the container snippet After the container snippet Inside the container snippet At the bottom of your HTML Correct Answer: Before the container snippet Related Questions and Answers:The data layer “push” method ...

john_tEnlightened

Asked: August 7, 2021In: Google Tag Manager Fundamentals

Where can you find a list of business-vertical attributes for Dynamic Remarketing?

The Google Analytics Help Center The Google Analytics Admin area The Tag Manager Admin area The Google Ads Admin area Correct Answer: The Google Analytics Help Center Related Questions and Answers:

Google Tag Manager Fundamentals